2026 Upfronts & NewFronts Guide: CTV & Video Ad Trends
The 2026 Upfronts & NewFronts: An In-House Media Buyer’s Guide to CTV & Video Trends Key Takeaways The 2026 Upfronts and NewFronts confirmed that the old lines dividing linear TV,
The 2026 Upfronts & NewFronts: An In-House Media Buyer’s Guide to CTV & Video Trends Key Takeaways The 2026 Upfronts and NewFronts confirmed that the old lines dividing linear TV,
Is Your Media Spend Actually Working? Why Media Auditing Matters Every brand wants proof that their marketing budget is actually moving the needle. That’s why media auditing has become such
Our accounting and billing team is fully integrated into campaign execution as a quality-control function. We reconcile every invoice and run strict post-analyses to guarantee delivery—if it didn’t run as
Our research team utilizes predictive analytics and advanced modeling to build deep, intent-based audience profiles. We base every decision on performance data and “media math,” staying engaged in the platforms
We hold direct, high-level relationships with premium networks including Roku, Amazon, Google, and Disney. This eliminates the hidden 10–30% markups and “tech taxes” common at larger agencies, ensuring more of
We don’t guess—we benchmark. Having executed thousands of campaigns across 100+ markets, we maintain a private database of historical costs and pricing benchmarks, allowing us to evaluate media costs accurately
The first-ever Tampa Bay Advertising Summit, hosted by Spectrum Reach, was more than just a gathering of local marketers, agency partners, and business leaders—it was a focused look at where
Media Buying Strategy: Optimize Your Q2 Media Mix As the sun starts staying out a bit longer, most of us are thinking about yard work or finally tackling that messy
TAMPA, FL, March 4, 2026 — Marshall Advertising has been a fixture in the media buying world for over 25 years, but now the agency is celebrating a more personal milestone: