CTV Advertising

Connect with Your Customers Outside the Box

Explore advertising opportunities on the newest cutting-edge devices, reaching audiences where they watch on connected TV.

Our CTV Advertising Partners

Your Audience is Evolving. You Should Too.

In today’s ever-changing media landscape, connected TV has transformed how audiences consume content. It offers advertisers a dynamic platform to target and engage with their audience in fresh and innovative ways. In 2023, 88% of the US households owned at least one connected TV device. Embrace this shift and elevate your advertising strategy to meet your audience where they are – on their connected devices.

CTV Campaigns that Deliver

Unlock the power of data-driven advertising with our comprehensive suite of Connected TV (CTV) ad campaigns.

Targeted CTV Advertising

Utilize real-time data to precisely target your desired audience segments, ensuring your message resonates with the right people at the right time, maximizing your ad's impact and relevance in a way unmatched by a typical cable buy.

Audience Insights

Gain deep insights into your audience's preferences, behaviors, and demographics. Tailor your messaging and content to create deeper connections on a personal level.

Retargeting

Re-engage with potential customers who have previously interacted with your brand by strategically retargeting them with relevant ads, reinforcing your message, and increasing conversion rates.

Analytics

Obtain insights into the performance of your CTV ads with detailed analytics and reporting. Understand viewer engagement, completion rates, and other key metrics to optimize your campaigns for maximum effectiveness and ROI.

Proximity to Premium Inventory

At Marshall Advertising, we handle all media buying in-house, ensuring closer access to premium inventory through private deals and close partnerships. What does this mean for our clients? Better rates, premium inventory, and more efficient campaigns. Our in-house digital team eliminates the middle man. We self-manage our campaigns to deliver optimal results.

Future-Thinking Advertising Strategies

The future of advertising lies in connected devices. Stay ahead of the curve by embracing the opportunities presented by Connected TV. With our innovative ad solutions, you can build and expand your audience on the platforms where they spend the bulk of their time, ensuring sustained success and growth for your brand.

Ready to Connect and Engage Your Audience?

Frequently Asked Questions

Let Us Help You Navigate Your CTV Advertising Journey

What is connected TV advertising?

Connected TV advertising is displaying ads on internet-connected devices like smart TVs and streaming platforms.

What is the difference between CTV and OTT?

OTT is a method of delivering streaming, while CTV serves as the internet-connected platform for accessing the content streamed through OTT services such as Fubo, Sling, and other streaming apps.

What are some examples of CTV?

YouTube TV, Roku, Amazon Fire TV, Apple TV, FUBO, Sling, and more.