Insights Hub: Ideas & Updates
Digital Billboards vs. Static Billboards: Pros & Cons
Introduction Static billboards or digital billboards? There’s no wrong answer. Traditional print (also referred to as “static”) billboards have been around for decades, and advertisers have explored much of their potential. Digital
Strategic Print Advertising: Expert Media Buying Tips
In today’s fast-paced media landscape, print advertising still holds a unique and powerful role in marketing. While digital channels dominate, print media offers distinct advantages for enhancing brand visibility. At Marshall Advertising, our
Football Season and Marketing Strategy: A Playbook for Success
Football season is officially in full swing, and the energy is electrifying! The gridiron is set, teams are primed, and fans are buzzing with optimism. This season promises high stakes, as every
Roku and The Trade Desk: Transforming Connected TV Advertising
The Partnership: Roku’s Innovative Data Integration Roku leads in TV streaming with over 81 million active accounts and reaches 90% of U.S. Connected TV households. It’s now integrating its ID for Advertising
Media Buying: Expert Guide to Maximizing Marketing ROI
You can offer the best product in the world, but it won’t mean a thing if you can’t reach your target audience. Brands have more tools than ever before to achieve this
OTT Advertising: Connect with Your Audience in the Streaming Age
Over the past decade, the way people consume video content has shifted dramatically. The rise of over-the-top (OTT) platforms like Netflix, Amazon Prime Video, and Hulu has transformed the entertainment industry, giving
Insider Marketing Strategies That Drive Top Credit Union Growth
In today’s competitive landscape, setting your credit union apart is essential. With our expertise and effective marketing strategies, we can help your credit union stand out, attract new members, and confidently achieve
Advertising Terms Every Marketer Should Know
Navigating the Advertising Landscape: Essential Terms for Modern Marketers Welcome to our comprehensive guide on advertising terms. In today’s dynamic media environment, understanding the industry’s language is crucial for both seasoned professionals