Insights Hub: Ideas & Updates
Access a wide range of articles covering the latest industry developments and insightful commentary. Your source for relevant information.
CTV vs. Linear TV: Why the Best Media Plans Use Both
For years, marketers have treated Connected TV (CTV) vs. linear TV as an either-or decision. Shift dollars to streaming. Pull dollars from traditional television. Pick a side. For large brands, that approach
Retail Media for CPG Brands: How to Build a Smarter Media Strategy
Key Takeaways Retail media wins on proximity: it reaches shoppers while they are browsing, searching and buying, using retailer audiences and shopping data to make those moments more relevant and measurable. More
Tampa Media Buying: How Local Knowledge Builds Smarter Advertising Strategies
Key Takeaways Local knowledge is a media advantage: Understanding Tampa’s neighborhoods, seasons, events, and how people move through Hillsborough, Pinellas, and Pasco counties leads to smarter, better-performing media plans. Media buying is
Our Favorite Free Media Planning Tools for Buyers
We know a lot of strategy goes into planning and implementing an effective, efficient media buy. What are the market conditions? What are your competitors doing? How do you find data that
Advertising During a Hurricane: A Crisis Media Playbook
Key Takeaways Automate before the storm: Set up “if/then” plans tied to specific local weather warnings so you can pause top-of-funnel ads instantly, protecting your brand reputation before a crisis hits. Don’t
The 2026 Upfronts & NewFronts: An In-House Media Buyer’s Guide to CTV & Video Trends
Key Takeaways The 2026 Upfronts and NewFronts confirmed that the old lines dividing linear TV, streaming, and social video have effectively disappeared. Live sports remains the single most reliable driver of mass,
Media Audit: Is Your Advertising Spend Actually Working?
Is Your Media Spend Actually Working? Why Media Auditing Matters Every brand wants proof that their marketing budget is actually moving the needle. That’s why media auditing has become such a critical
The Q2 Pivot: Why April Is the “Spring Cleaning” Your Media Mix Actually Needs
Media Buying Strategy: Optimize Your Q2 Media Mix As the sun starts staying out a bit longer, most of us are thinking about yard work or finally tackling that messy guest room.
