Insights Hub: Ideas & Updates
Access a wide range of articles covering the latest industry developments and insightful commentary. Your source for relevant information.
Our Favorite Free Media Planning Tools for Buyers
We know a lot of strategy goes into planning and implementing an effective, efficient media buy. What are the market conditions? What are your competitors doing? How do you find data that
Advertising During a Hurricane: A Crisis Media Playbook
Key Takeaways Automate before the storm: Set up “if/then” plans tied to specific local weather warnings so you can pause top-of-funnel ads instantly, protecting your brand reputation before a crisis hits. Don’t
The 2026 Upfronts & NewFronts: An In-House Media Buyer’s Guide to CTV & Video Trends
Key Takeaways The 2026 Upfronts and NewFronts confirmed that the old lines dividing linear TV, streaming, and social video have effectively disappeared. Live sports remains the single most reliable driver of mass,
Media Audit: Is Your Advertising Spend Actually Working?
Is Your Media Spend Actually Working? Why Media Auditing Matters Every brand wants proof that their marketing budget is actually moving the needle. That’s why media auditing has become such a critical
The Q2 Pivot: Why April Is the “Spring Cleaning” Your Media Mix Actually Needs
Media Buying Strategy: Optimize Your Q2 Media Mix As the sun starts staying out a bit longer, most of us are thinking about yard work or finally tackling that messy guest room.
Why Skytyping Is a Strategic 2026 Advertising Move
In an era of digital saturation and “scroll fatigue,” capturing true attention is the ultimate marketing challenge. When every screen is fighting for a fraction of a second, how do you create
The Year in Clicks: 5 Media Buying Lessons Every Brand Must Learn From 2025
2025 was a year defined by signals – not noise. Clicks still mattered; but why they happened, where they came from, and how they were measured mattered far more. As advertising platforms
What Your Business Should Demand from Its Media Buyer: A Transparency Checklist
For company executives, marketing success is defined by measurable results. Achieving this requires a media buyer, internally or externally, that operates as a true extension of your team, providing not just execution