Elevate Your Brand with Sports Sponsorships

At Marshall Advertising, we dive deep into your brand, your audience, and your goals to craft sponsorship strategies that are as unique as they are effective. Our team of experts brings 250 years of combined experience to the table – which means we know how to navigate the ever-changing landscape of fan engagement.

Sponsorship Strategies for Every Objective

There’s no one-size-fits-all approach to sports sponsorships. That’s why we offer a full range of partnership opportunities to match your brand’s unique goals and budget.

Naming Rights: Put your brand front and center with iconic venue naming deals

Event Sponsorships: Connect with fans through unforgettable experiences at marquee events

Team Sponsorships: Align your brand with the passion and loyalty of dedicated fan bases

Venue Sponsorships: Showcase your message across high-traffic stadiums and arenas

Player Sponsorships: Tap into the star power of elite athletes and influencers

Why Partner with the Experts?

The world of sports sponsorships is complex, requiring expertise and industry knowledge. At Marshall Advertising, our team of experienced professionals leverages their deep understanding of the sports landscape to help you make informed decisions and maximize your investment.

Measurement That Matters

In the realm of sports sponsorships, results are what matter. We focus on the stats that actually move the needle for your brand. Our proprietary analytics platform tracks every aspect of your campaign performance, from broadcast reach to social sentiment. We crunch the numbers, so you can see the real impact on your bottom line.

Agile Advertising in Action

In the fast-paced world of sports, flexibility is key. Your sponsorship strategy needs to be nimble enough to adapt in real-time. Our team is always on the pulse of what's happening - both on and off the field. We continuously optimize your campaigns to capitalize on organic opportunities and sidestep potential risks. The result? Maximum relevance and return on your investment.

Authentic Fan Engagement

Here's the thing about sports fans: they can easily spot inauthenticity. To truly connect with these passionate audiences, you need to speak their language and show up in the moments that matter most. That's where our fan-first approach comes in. From tailored content to immersive experiences, we help your brand become a seamless part of the fan journey.

Marshall's Spotlight Success

When it comes to sports sponsorships, we aim for maximum impact and effectiveness. Just ask our client, Amalie Motor Oil. We helped them secure the naming rights to the Tampa Bay Lightning's arena, now proudly known as Amalie Arena. This landmark deal put their brand in the spotlight for millions of hockey fans and cemented their status as a major player in the sports world.

Take Your Brand to the Next Level

Partner with Marshall Advertising and stand out in front of sports fans everywhere

Don't Take Our Word for It

We could continue sharing the results we’ve achieved, but we prefer to let our clients experiences speak for themselves:

“Marshall Advertising has been an indispensable partner in our sports marketing journey. Their strategic vision and flawless execution have helped us achieve record-breaking fan engagement and brand affinity scores. We couldn’t imagine navigating this space without their expertise.” – VP of Marketing, Global Beverage Brand


Frequently Asked Questions

Knock Your Brand Awareness Out of the Park

When pitching for sports sponsorship, it’s crucial to demonstrate how the partnership will benefit both the brand and the sports property. Here are some of the steps we take at Marshall Advertising:

  1. Research the brand: Understand the brand’s target audience, marketing objectives, and values to ensure the sponsorship aligns with their goals.
  2. Highlight the benefits: Clearly articulate how the sponsorship will help the brand reach its target audience, increase brand awareness, and drive sales or engagement.
  3. Showcase the property’s value: Provide data on the sports property’s fan base, media reach, and engagement levels to demonstrate its value as a marketing platform.
  4. Propose activation ideas: Present creative ways to activate the sponsorship, such as on-site experiences, social media campaigns, or exclusive content, to maximize the brand’s exposure and engagement.
  5. Offer measurement and reporting: Include a plan for tracking and measuring the sponsorship’s performance, using key metrics like brand awareness, fan engagement, and sales impact.

There are several types of sports sponsorships, each offering unique opportunities for brands to engage with fans and achieve their marketing goals:

  1. Team sponsorships: Partnering with a specific sports team, which may include jersey branding, stadium signage, or exclusive promotional rights.
  2. Event sponsorships: Supporting a specific sports event, such as a tournament, race, or championship, through on-site branding, fan experiences, and media exposure.
  3. Athlete endorsements: Collaborating with individual athletes to promote products, services, or brand messages through advertising, social media, or personal appearances.
  4. Venue or facility sponsorships: Securing naming rights or exclusive branding opportunities at a sports stadium, arena, or training facility.
  5. Media sponsorships: Partnering with sports broadcasters or digital platforms to reach fans through sponsored content, ad placements, or branded segments.


A wide range of companies can benefit from sports sponsorships, depending on their target audience and marketing objectives. Some examples include:

  1. Consumer brands: Companies selling products like food, beverages, clothing, or electronics can use sports sponsorships to increase brand awareness and loyalty among passionate fan bases.
  2. Financial services: Banks, insurance companies, and investment firms can leverage sports sponsorships to build trust and credibility with consumers, while also reaching high-value audiences.
  3. Automotive: Car manufacturers and dealerships can showcase their vehicles and engage with fans through event activations, athlete partnerships, and team sponsorships.
  4. Technology: Tech companies can demonstrate their innovative products and services through sports partnerships, while also reaching early adopters and influential consumers.
  5. Health and fitness: Brands in the health, wellness, and fitness industries can align with sports properties to promote active lifestyles and showcase their products or services to health-conscious audiences.

Ultimately, any company that seeks to connect with the passionate, engaged audiences that sports attract can benefit from well-executed sports sponsorship strategies.