Media Planning and Buying
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We Are Media Buyers.
At Marshall Advertising, we focus on what we do best: media buying. Media buying is a highly specialized field, and we are the experts. Our team knows how to navigate every channel—from digital and TV to out-of-home and sports sponsorships—to make sure your ads reach the right audience in the right place at the right time. Media buying and planning aren’t just part of what we do—they’re all we do. By dedicating ourselves to this specialized field, we’ve honed the expertise and precision needed to deliver maximum value for your ad spend.
Our commitment to embracing change and technology has allowed us to manage hundreds of millions of dollars in ad spend, with our success measured by our clients’ success!
The Marshall Method
At Marshall Advertising, we take a hands-on approach to analyzing market data and creating targeted media buying strategies that deliver results. By partnering closely with our clients, we help define their marketing goals, show attribution, and save money while maximizing campaign effectiveness.
Media Evaluation & Planning
We start with in-depth market research to define your advertising objectives and identify target audience. This phase includes audience segmentation, competitive analysis, and media landscape evaluation, setting the stage for a targeted media buying strategy that maximizes your campaign's impact.
Media Partners & Negotiations
Next, we leverage our media relationships and buying power to secure ad placements below market rates. We create a tailored media plan, optimize the mix, and use data to drive performance across digital, broadcast, and out-of-home. We prioritize brand safety, prevent ad fraud, and take advantage of firesale deals to maximize efficiency.
Monitoring & Optimizing
We monitor key performance indicators (KPIs) and make real-time adjustments to optimize results. Our detailed reporting keeps you informed on campaign performance, enabling data-driven decisions. Successful campaigns begin with strong architecture and data integration, and we work with you for creative guidance to ensure impact.
Media Evaluation & Planning
We start with in-depth market research to define your advertising objectives and identify target audience. This phase includes audience segmentation, competitive analysis, and media landscape evaluation, setting the stage for a targeted media buying strategy that maximizes your campaign's impact.
Media Partners & Negotiations
Next, we leverage our media relationships and buying power to secure ad placements below market rates. We create a tailored media plan, optimize the mix, and use data to drive performance across digital, broadcast, and out-of-home. We prioritize brand safety, prevent ad fraud, and take advantage of firesale deals to maximize efficiency.
Monitoring & Optimizing
We monitor key performance indicators (KPIs) and make real-time adjustments to optimize results. Our detailed reporting keeps you informed on campaign performance, enabling data-driven decisions. Successful campaigns begin with strong architecture and data integration, and we work with you for creative guidance to ensure impact.
We Work in Every Medium.
At Marshall Advertising, we work across all mediums to deliver effective marketing solutions. We partner with you to understand your goals and determine the best strategies to meet your needs.
- Television & Cable
- Connected TV & OTT
- Direct Mail
- E-mail Marketing
- Radio
- Social Media
- Out-of-Home
- Streaming Audio
- Paid Search
- Event Marketing
- Sports Sponsorships
- Programmatic
- Streaming TV & Mobile App
Why Choose Us
At Marshall Advertising, we are dedicated to providing exceptional media buying services. that truly stand out. Media consumption changs as quickly as technlogy develops and your media buyer needs to be ahead of the curve. Marsahll advertising has the expericence, expertise and access to deliver the best media plans. Here’s why we’re the right choice for you:
Committed
We take the time to understand your unique needs and goals. Our team is dedicated to working closely with you to develop strategies that align with your vision.
Experienced Buyers
With over 250 years of combined experience in media buying, our team knows the ins and outs of the industry. We use our expertise to secure the best placements and rates, getting you the most of your budget.
Innovative SOlutions
We love exploring new technologies and platforms to bring fresh ideas to your campaigns. Our innovative approach helps ensure your brand stays relevant and impactful.
Results Driven
We’re focused on delivering measurable results for your campaigns. By constantly monitoring and optimizing our strategies, we make sure your investment leads to real outcomes.
Contact Us Today!
Have questions or need to discuss your media buying needs? We’re here to help! Fill out the form, and we’ll reach out to see how we can work together to achieve your goals.