Programmatic Buying: Smarter Advertising for Maximum Impact
Programmatic display and video ads help your brand reach the right audience efficiently and effectively. We use premium inventory on platforms like The Trade Desk, Clearline, Amazon, and others, ensuring your ads perform where they matter most.
Your Partner in Programmatic Success
At Marshall Advertising, we manage all programmatic display and video campaigns in-house—no third-party vendors, no middlemen. This gives us full control over your campaigns, ensuring quick adjustments and optimization in real-time. By working directly with partners we secure premium inventory for your programmatic campaigns. This direct access ensures your ads are placed in front of the right audience, maximizing your ROI.
What Does This Mean for You?
- Cost Efficiency: Eliminate third-party fees by buying inventory directly, ensuring better rates.
- Increased Transparency: Full visibility into your budget and campaign performance with in-house management.
- Direct Control: Real-time adjustments and complete control over your inventory for optimal results.
- Faster Execution: Quickly launch and adjust campaigns without intermediaries, seizing opportunities faster.
- Flexibility and Customization: Tailored campaigns that meet your specific business goals.
- Better Integration: Seamless integration of programmatic ads into your overall marketing strategy.
Strategic Planning and Strategies
- Comprehensive Media Planning: As media buyers, we strategically plan each campaign to maximize reach and align with your business goals.
- Data-Driven Optimization: We track key metrics like CTR, CPC, and video completion rates to ensure continuous campaign improvement.
- Real-Time Adjustments: With direct access to inventory, we make data-driven changes in real-time for better performance.
- Real-Time Reporting Dashboard: Stay informed with up-to-date insights through our intuitive reporting dashboard.
- Ongoing Campaign Evaluation: Constant optimization ensures your ads stay aligned with your business goals for maximum impact.
Ready to Elevate Your Advertising Strategy?
Contact us today to discover how programmatic buying can drive growth and deliver ROI for your business.
Frequently Asked Questions
Let Us Help You Navigate Your Programmatic Buying Journey
Programmatic ads use automated technology to buy and place ads based on data and audience targeting. By leveraging real-time bidding and direct access to premium inventory, your ads are shown to the right audience, at the right time, on the right platform.
Buying inventory directly gives us greater control over your campaigns, removes third-party fees, and allows for faster execution and better rates. With platforms like Clearline, The Trade Desk, and Amazon, you get premium placements without intermediaries, ensuring better transparency and performance.
We track key performance metrics such as click-through rates (CTR), video completion rates, cost per click (CPC), and return on investment (ROI). These insights allow us to continually optimize your campaigns for maximum performance.