June 30th marks World Social Media Day– a global nod to the platforms that connect people, build communities, and give brands a powerful voice in today’s digital age. At Marshall Advertising, we’re proud to celebrate this day by reflecting on how social media has revolutionized the way businesses and consumers communicate, but also how we help brands reach the right audience, at the right time, with the right message.
The Evolution of Social Media and Why It Matters
Since its rise in the early 2000s, social media has evolved from a digital novelty into an essential marketing channel, with billions of users engaged daily across platforms like Facebook, Instagram, X (formerly Twitter), LinkedIn, TikTok, and Snapchat. However, we know that simply being present isn’t enough. That’s where Marshall Advertising steps in.
Strategy Before Scroll: How We Approach Social Media
When working with clients to create their optimal social media campaign, our approach doesn’t revolve around merely posting content. As advertising industry experts, we know that it’s about building tailored strategies rooted in audience behavior, data insights, and brand goals. We take pride in crafting custom social media advertising strategies that not only achieve goals, but do so in the style and spirit of the brand, keeping authenticity at the heart of every campaign.
Whether it’s launching a new product, promoting a local event, or dialing up your digital presence, we ensure every penny spent on digital marketing is backed by performance-driven planning, and guided by over 25 years of expertise.
Marshall Advertising In Action
At Marshall Advertising, we meet clients where they are. No industry is too niche, no impression goal is too high. From restaurants to credit unions to local news stations, our clients represent a wide spectrum of industries that cities depend on. Our digital marketing team works closely with partners at some of the biggest players in the social media game: YouTube, Meta, LinkedIn, Snapchat, etc. Whether it’s an ABC News station warning viewers of an impending hurricane or Kane’s Furniture spreading the word on how to save big, we ensure that brands connect with audiences when and where it matters most.
For our client, Hearst Media Production Group, we run several campaigns across many social media platforms, including Facebook, Instagram, YouTube, TikTok, and Snapchat, promoting many of their nationally-acclaimed shows. Our campaigns have shown to successfully bring awareness to the shows, drive traffic to the shows’ social profiles, and increase engagement on their content through planned strategies that work with the client’s goal, targeted audience, and platform capabilities.
Paid Social That Performs
Our team of media buyers work closely with clients from start to finish, managing paid social campaigns across top platforms and tapping into advanced audience targeting, creative testing, and analytics to ensure campaigns deliver results. From carousel ads to stories and reels, we use every format available to drive conversions and elevate brand awareness.
Celebrating Social Connection
As we celebrate World Social Media Day, we highlight the ways these platforms bring people together, and empower businesses to connect with customers in real time. At Marshall Advertising, we’re proud to help brands tap into the power of social media to build community, inspire action, and grow with purpose.
Happy World Social Media Day from all of us at Marshall Advertising!
