The Year in Clicks: 5 Media Buying Lessons Every Brand Must Learn From 2025
2025 was a year defined by signals – not noise. Clicks still mattered; but why they happened, where they came from, and how they were measured mattered far more. As advertising platforms accelerated automation, media buying became more complex, and consumer behavior continued to blur across screens. The brands that won were not chasing hacks […]
What Your Business Should Demand from Its Media Buyer: A Transparency Checklist
For company executives, marketing success is defined by measurable results. Achieving this requires a media buyer, internally or externally, that operates as a true extension of your team, providing not just execution but full transparency, accountability, and proactive management. The following checklist outlines the non-negotiable expectations your brand should have for its media buyer. 1. […]
Maximize Your Year-End Budget: The Power of Q4 Ad Fire Sales
The end of the year brings a flurry of activity—a concentrated period of major sporting championships, holiday programming, and intense media consumption. For Marketers, this busy season is a prime opportunity to secure some of the year’s best advertising deals. We’re talking about valuable “fire sale” advertising opportunities for Q4—last-minute, high-profile inventory that gets your […]
The Enduring Tale of Our Plastic Plant: Lessons in Growth and Laughter
Over 20 years ago we purchased our first office building, a little bungalow in South Tampa. We were anxious to make that first big financial commitment. After the closing, the building’s previous owner sent us a beautiful plant to celebrate. Kevin Marshall (Co-Founder) loved this plant and watered it religiously. He was so proud of […]