Roku is the #1 TV streaming platform in the U.S., reaching over 80 million active households. From building awareness on the biggest screen in the house to driving Streaming TV app downloads, Marshall Advertising ensures your Roku campaigns are strategically planned, fully optimized, and built to deliver measurable results.
Roku selected Marshall Advertising as one of only five agencies worldwide to serve as a Preferred Solutions Provider. This partnership gives our clients exclusive advantages, including discounted CPI and CPM rates, priority support, and strategies that turn streaming impressions into measurable results.
Streaming viewership is higher than ever, but many brands struggle to turn those impressions into outcomes. Roku changes that. As the #1 TV streaming platform in the U.S., Roku offers unmatched reach and the ability to tie campaigns directly to business goals — whether that’s building brand awareness, increasing app downloads, or driving measurable conversions.
Common Pain Points
“We’re spending money on streaming, but don’t know what we’re getting.”
“Our ads are running, but we can’t connect them to real results.”
“We’ve never run Roku ads before. Where do we start?”
Reach your ideal audience using Roku’s first-party data — by ZIP code, demographics, interests, or behavior.
We handle everything: planning, bidding, negotiating placements, and platform optimization.
You’ll know exactly how your Roku ads are performing — no more black box results. With our custom dashboards, Marshall Advertising provides full transparency, allowing you to track your campaigns anytime at your convenience
Let Us Help You Navigate Your Roku Advertising Journey
Roku advertising is flexible and can be scaled to fit your goals and budget. Pricing depends on factors like campaign objectives, seasonality, ad format, and how broadly you want to run. At Marshall Advertising, we work with you to set the right budget for your Roku campaign and ensure you’re getting the most efficient reach and measurable results.
Roku is unique because it’s the platform itself — the operating system powering the biggest screen in the house. That means your ads can appear not only within the Roku Channel but also across thousands of premium streaming apps. Roku also offers exclusive placements like home screen takeovers, screensavers and closed-loop measurement that ties ad exposure to real-world results.
Every digital platform brings their own strengths, and the best campaigns often use them together. At Marshall Advertising, we help you build the right media mix so your brand reaches audiences across every streaming environment.
Yes. Roku campaigns offer flexible geographic targeting. Ads can be delivered at the ZIP code, county, DMA, state, or national level, allowing you to focus on specific neighborhoods or scale up to reach broader regions. This makes Roku a strong option for both local businesses and national brands.
Roku campaigns can be launched quickly once your creative assets are ready. Marshall Advertising not only manages the planning, setup, and approvals for a smooth process, but we also provide valuable creative ideas — drawing on historical insights and proven best practices that consistently perform well. In some cases, there may be a slight additional wait if the app you’re advertising is brand new to Roku, since it can take extra time before it’s available in the ad platform.