Tampa, FL – November 6, 2025 – As Connected TV (CTV) and streaming continue to reshape how audiences consume content, agencies are increasingly leveraging programmatic video to improve precision, scale impact, and maximize media investment across screens.
To elevate our performance and efficiency, Marshall Advertising partnered with Magnite and adopted ClearLine — a unified curation and activation platform that streamlines access to premium video inventory and simplifies execution from end to end. Through this collaboration, Marshall Advertising achieved measurable results — including a 10% reduction in CPMs and an 11% increase in impressions for a local client — all while improving transparency and operational efficiency.
Read the full case study below to see how ClearLine helped us make every media dollar work harder.


