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spring cleaning media mix

The Q2 Pivot: Why April Is the “Spring Cleaning” Your Media Mix Actually Needs

Media Buying Strategy: Optimize Your Q2 Media Mix As the sun starts staying out a bit longer, most of us are thinking about yard work or finally tackling that messy

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Marshall Advertising Announces Official Certification as a Women-Owned Business

TAMPA, FL, March 4, 2026 — Marshall Advertising has been a fixture in the media buying world for over 25 years, but now the agency is celebrating a more personal milestone:

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Why Skytyping Is a Strategic 2026 Advertising Move

In an era of digital saturation and “scroll fatigue,” capturing true attention is the ultimate marketing challenge. When every screen is fighting for a fraction of a second, how do

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The Year in Clicks: 5 Media Buying Lessons Every Brand Must Learn From 2025

2025 was a year defined by signals – not noise. Clicks still mattered; but why they happened, where they came from, and how they were measured mattered far more. As

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What Your Business Should Demand from Its Media Buyer: A Transparency Checklist

For company executives, marketing success is defined by measurable results. Achieving this requires a media buyer, internally or externally, that operates as a true extension of your team, providing not

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Marshall Advertising Featured in Magnite Case Study on ClearLine Success

Learn how Marshall Advertising leveraged Magnite’s ClearLine, a unified solution for curation and activation, to further boost its performance and efficiency.

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Discover how to maximize your year-end budget

Maximize Your Year-End Budget: The Power of Q4 Ad Fire Sales

The end of the year brings a flurry of activity—a concentrated period of major sporting championships, holiday programming, and intense media consumption. For Marketers, this busy season is a prime

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AI search

Is Your Business Disappearing from Search? What to Know About AI-Powered Answer Engines

Search is changing fast—and so are the ways people find answers online. While Google and Bing still dominate, a new kind of tool is entering the mix: AI-powered answer engines

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Thumbnail stock image for blog post about the benefits of credit unions

Most People Don’t Understand the Benefits of Credit Unions. Here’s How to Fix That

Most People Don’t Understand the Benefits of Credit Unions Many people assume credit unions are just another small bank and don’t realize the advantages they offer: member ownership, lower fees,

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