Media Buying Experts Since 2000
Local Roots. National Reach.
Media planning and buying is all we do.
Based in Tampa, Florida, Marshall Advertising specializes in media planning and buying across 100+ markets. From TV and digital to radio, out-of-home, and sports sponsorships, we know the media business and know how to put your budget to work.
We’re an independent agency, which means we’re not tied to a network, proprietary platform or one way of doing things. Our recommendations are based on what makes sense for your business, your audience and your budget.
Our Leaders
It all started with Jennifer and Kevin.
The foundation of Marshall Advertising was laid long before the first media buy. Jennifer and Kevin Marshall’s journey began with a shared entrepreneurial vision that turned a lifelong partnership into a national agency.
Jennifer Marshall
Co-Founder & CEO
Jennifer began her career in 1989 in local radio and television sales at WTVT-TV, where she developed a sharp eye for the mechanics of the media landscape. Driven to build a smarter, more efficient business, she launched Marshall Advertising from her home in 1994 and has since scaled a solo venture into a thriving team of 25+ media professionals. A dedicated advocate for the Tampa community, Jennifer leads a certified Women-Owned Small Business (WOSB) defined by precision and a commitment to service through organizations like Feeding Tampa Bay (WISH) and God is Grace.
Kevin Marshall
Co-Founder & President
Kevin left a corporate career to go “all-in” with Jennifer in 2000. Known as an energetic and enthusiastic problem solver, he is dedicated to acting as a true advocate and extension of his clients’ marketing teams. He famously merges his professional life with his personal passions for music and sports — most notably by negotiating the naming rights for Amalie Arena and managing media for the Tampa Bay Lightning during their 2004 Stanley Cup championship season. Kevin is also deeply committed to serving others, having sat on the board of the Children’s Dream Fund for over 18 years to help make dreams come true for children with life-threatening illnesses. Originally from Pittsburgh, he remains a die-hard fan of the Steelers, Pirates, and Penguins — but he and Jennifer have long called Tampa home.
Together, they’ve built a legacy grounded in transparency, specialized expertise, and a numbers-first competitive edge.
With Total Transparency
From New York to LA
Buy Handled In-House
Experience in Media
& Buy Media
No "Black Box" Tech
What we actually Do
Media planning and buying. That's our specialty.
We don’t try to be everything to everyone. Media is what we do.
Our team plans and buys across TV & cable, connected TV, programmatic, streaming audio, radio, print, out-of-home, sports sponsorships and more.
Because we’re focused on media, we’ve developed the experience and relationships to evaluate opportunities, negotiate effectively and make informed decisions about where your advertising dollars should go.
Market Knowledge
We've bought media in 100+ markets, giving our team a strong understanding of local markets, media costs, audiences and opportunities. We use that experience to evaluate proposals, compare options and make sure our clients are getting value from their media investment.
Direct Media Relationships
We buy media directly from the sources that matter — from television and radio stations and out-of-home companies to streaming, social and other digital platforms. That means direct conversations, direct negotiations and fewer layers between us and the media buy.
Data-Informed Media Planning
A good media plan starts with the goal, not a particular channel. We look at the audience, market, budget and objectives to determine the right mix of media. From there, we use data, research and our experience to build and adjust the plan.
Monitoring & Accountability
Our media buyers, strategists and accounting team work together from planning through billing. We review placements, reconcile invoices and analyze campaign delivery to make sure you receive what was negotiated and purchased. If something doesn't run as ordered, we catch it.
More Than 25 Years of Media Buying
A lot has changed. We continue to grow.
Jennifer launches Marshall Advertising from her home, and Kevin joins the business shortly after.
Kevin Marshall holds the front page of The Tampa Tribune after the Tampa Bay Lightning win the Stanley Cup. Both were Marshall clients at the time.
An agency highlight: negotiating the naming rights for AMALIE Arena on behalf of our client, AMALIE Motor Oil.
We're still independently owned and based in Tampa, but our work reaches well beyond Florida. We continue to help businesses navigate an increasingly complicated media landscape and get more from their advertising budgets.
The Credentials Behind the Results
Experience matters. Staying current does too.
Media changes constantly. New platforms come and go, audiences shift and technology continues to change how people consume content.
Our team stays current through hands-on experience, industry partnerships and ongoing platform knowledge — so our clients don’t have to keep up with all of it themselves.
Why Marshall Advertising?
Media is all we do.
We don’t split our focus between creative, PR, branding and media. We specialize in media planning and buying, and we’ve built our agency around doing it well.
We've been doing this for a while.
Our team brings more than 250 years of combined media experience. We’ve seen the industry change from traditional broadcast to today’s mix of digital, streaming, CTV and everything in between.
We buy directly.
We work directly with media partners and negotiate the buy ourselves. No unnecessary middlemen and no handing the work off to a third party.
We know the numbers.
We manage hundreds of millions of dollars in ad spend and buy in 100+ markets. That experience gives us a real-world understanding of media costs, value and performance.
We stay involved.
The work doesn’t stop once the media is purchased. We stay involved from planning through reporting, monitoring campaigns, checking delivery and looking for ways to make the plan work harder.
National experience with local roots.
We’re based in Tampa, but our work isn’t limited to Tampa. We can execute campaigns across the country while maintaining the accessibility and personal attention of an independent agency.
“We treat every client budget with the same care and dedication as if it were our own.”
Jennifer & Kevin Marshall — Co-Founders
LET’S TALK
Ready to put 25 years of media expertise to work?
Tell us about your brand and goals, and our team will follow up to talk through how we can help — no cost, no obligation.
