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Driving Credit Union Growth and Engagement

Discover how our media buying strategies deliver measurable results and fuel credit union growth.

Contact Us - 5/27/2025

We Are A Strategic
Credit Union Growth Partner

In a competitive landscape where every member counts, your credit union deserves a marketing partner as dedicated as you are. Marshall Advertising recognizes the unique needs and values of credit unions. With 20+ years of experience and a proven track record of success, we craft strategic, data-driven marketing strategies that resonate with your target audience. We are passionate about the mission of credit unions and committed to helping your credit union exceed its goals. Our deep understanding of the credit union business allows us to effectively communicate your value proposition, foster brand loyalty, and drive sustainable growth. Together, we redefine what growth means for your credit union, helping you reach your full potential and achieve your mission.

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Credit Union Advertising Strategies

At Marshall Advertising, we believe credit union advertising goes beyond simply getting noticed. Our focus is on fostering meaningful connections with your members (and potential new members.) 

We leverage our extensive experience with both traditional and digital advertising tactics, combined with strategic media buying, to ensure your message reaches the right audience, at the right time, and in the right place. 

PROGRAMMATIC ADVERTISING

We utilize data and automation to deliver targeted ads across websites, apps, and connected TV, reaching your target audiences where they spend their time. This allows for highly targeted campaigns, reaching potential members with relevant messaging.

TV ADVERTISING

We develop strategic campaigns for traditional TV, cable networks, and streaming services to reach a broad audience and build brand recognition. We analyze viewership data and audience demographics to identify the most effective channels for reaching your potential members.

SPORTS SPONSORSHIPS

We strategically partner your credit union with local or regional sports teams that align with your community values, generates positive brand association, and offers opportunities for member engagement through events and promotions.

SEARCH ENGINE MARKETING

We help your credit union dominate relevant search results by strategically bidding on keywords people use to find financial services. This ensures your credit union appears at the top of search engine pages whenever potential members search for terms like "credit union near me" or "best auto loan rates."

OUT-OF-HOME ADVERTISING

We strategically place eye-catching visuals in high-traffic areas like billboards, bus wraps, and transit stations to capture the attention of potential members on the go.

DIRECT MAIL

We create targeted direct mail campaigns to reach specific demographics or neighborhoods with personalized offers and information. This could involve sending welcome packets to new residents, promoting financial products to existing members, or offering exclusive loan rates.

SOCIAL MEDIA ADVERTISING

We craft targeted campaigns across popular platforms like Facebook, Instagram, TikTok, and LinkedIn to effectively reach your ideal members. We leverage targeted advertising options and lead generation tools to attract and engage potential members and convert them into loyal customers.

AUDIO ADVERTISING

We identify the right radio stations and audio streaming services frequented by your target audience to place compelling audio ads. These ads can educate listeners about your credit union's services, highlight special promotions, and ultimately drive website visits and increase brand recognition.

PRINT ADVERTISING

We place targeted ads in relevant publications like local newspapers or financial magazines to reach potential members who still prefer print media. This could involve showcasing financial advice articles or highlighting personalized deposit options.

PROGRAMMATIC ADVERTISING

We utilize data and automation to deliver targeted ads across websites, apps, and connected TV, reaching your target audiences where they spend their time. This allows for highly targeted campaigns, reaching potential members with relevant messaging.

TV ADVERTISING

We develop strategic campaigns for traditional TV, cable networks, and streaming services to reach a broad audience and build brand recognition. We analyze viewership data and audience demographics to identify the most effective channels for reaching your potential members.

SPORTS SPONSORSHIPS

We strategically partner your credit union with local or regional sports teams that align with your community values, generates positive brand association, and offers opportunities for member engagement through events and promotions.

SOCIAL MEDIA ADVERTISING

We craft targeted campaigns across popular platforms like Facebook, Instagram, TikTok, and LinkedIn to effectively reach your ideal members. We leverage targeted advertising options and lead generation tools to attract and engage potential members and convert them into loyal customers.

PRINT ADVERTISING

We place targeted ads in relevant publications like local newspapers or financial magazines to reach potential members who still prefer print media. This could involve showcasing financial advice articles or highlighting personalized deposit options.

SEARCH ENGINE MARKETING

We help your credit union dominate relevant search results by strategically bidding on keywords people use to find financial services. This ensures your credit union appears at the top of search engine pages whenever potential members search for terms like "credit union near me" or "best auto loan rates."

OUT-OF-HOME ADVERTISING

We strategically place eye-catching visuals in high-traffic areas like billboards, bus wraps, and transit stations to capture the attention of potential members on the go.

DIRECT MAIL

We create targeted direct mail campaigns to reach specific demographics or neighborhoods with personalized offers and information. This could involve sending welcome packets to new residents, promoting financial products to existing members, or offering exclusive loan rates.

AUDIO ADVERTISING

We identify the right radio stations and audio streaming services frequented by your target audience to place compelling audio ads. These ads can educate listeners about your credit union's services, highlight special promotions, and ultimately drive website visits and increase brand recognition.

Achieve Your Marketing

Goals
Objectives
Benchmarks

With Marshall Advertising

Our focus is crystal clear—drive tangible results for your credit union through:

  • New Accounts Opened
  • Growth in Membership Count
  • Increased Loan Applications
  • Product and Services Sold
  • New and Increased Deposits
  • Cost per Member Benchmarks
  • New Branch Location Openings

Let’s set benchmarks for success together and exceed them, every time.

Discover your potential

Why Credit Unions Choose Us

"Marshall Advertising has been a valuable partner in Suncoast Credit Union's growth over the last two decades; from $3 billion to over $17 billion in assets. Marshall's advertising expertise has also played a crucial role in fostering growth in our membership, elevating our brand awareness, and expanding each of our product lines.  Their forward-thinking approach led us seamlessly into the realm of digital advertising with measurable results and attribution methods. Marshall Advertising's adept handling of our marketing initiatives has been instrumental in helping us successfully enter new markets.  Additionally, their proficiency in developing and managing sports sponsorships has added a dynamic layer to our brand, creating an emotional connection with our audience. Marshall's commitment to excellence is not just in achieving numbers but in crafting a holistic strategy that truly elevates our brand and offerings. Suncoast Credit Union proudly endorses Marshall Advertising for their unwavering dedication to our success."
Suncoast Credit Union Logo
Kevin JohnsonPresident/CEO, Suncoast Credit Union

Frequently Asked Questions

20+ years ago, Marshall Advertising started working on the Credit Union vertical and discovered a passion for the services and values credit unions offer, from their member-owned structure to their nonprofit status and their positive community impact.  We are proud to partner with credit unions.

The best way to grow a credit union business is by focusing creative on your unique value proposition and spreading that message across a broad media mix, both paid and organic. Refining your paid media strategy with a seasoned advertising agency like Marshall Advertising can give you a competitive edge.

By reaching the right person at the right time with the right message, Marshall Advertising can help your credit union achieve goals, including increasing:

  • Digital footprint
  • Mobile application users
  • Deposits
  • Loan applications
  • New Members, especially Gen Z members

Marshall Advertising is a firm believer that your agency should be your partner, not just a vendor. That means knowing your business and your industry. It means anticipating problems before they happen. And it means always having your company’s best interests at heart.

Marshall Advertising stays updated on cutting-edge tools, platforms, AI, and resources to effectively market your credit union’s message. This approach allows us to procure media directly from the source, eliminating intermediaries and maximizing your budget for media costs rather than additional platform and management fees.

Marshall Advertising works directly with your internal creative departments, creating smooth processes for creative element delivery. If you need access to a creative team, we partner with vetted and experienced creative teams which we will connect you with and help manage, if needed.