The Partnership: Roku’s Innovative Data Integration
Roku, a leader in the TV streaming space, is known for their innovation and disruption. With over 81 million active accounts and an astonishing reach of 90% of Connected TV households in the U.S., Roku has emerged as a powerhouse in digital advertising. Now, the integration of Roku’s Roku ID for Advertising with The Trade Desk’s Unified ID 2.0 offers advertisers access to rich audience insights. This allows for hyper-targeted Connected TV campaigns that drive tangible business outcomes.
This game-changing partnership pairs Roku’s household identity with Unified ID 2.0. It helps buyers better understand viewership and reach high-value audiences on Connected TV across the Open Internet. Roku will be one of the largest partners using Unified ID 2.0. This will enable deterministic identity through the Roku ID for Advertising, tied to IP addresses and logged-in account holders.
The Benefits for Advertisers
What Does This Partnership Mean for Advertisers? “The ability to leverage Roku’s viewer data combined with The Trade Desk’s platform is a game-changer. It helps advertisers maximize their impact and drive better returns on investment. Here’s why this partnership is such a big deal for data-driven TV streaming advertising:
Unparalleled Audience Insights: Roku’s massive user base and first-party data provide invaluable insights into viewer behavior, preferences, and demographics. Advertisers can develop laser-focused targeting strategies for Connected TV by tapping into this data. This ensures their messages resonate with the right audiences at the right times.
Enhanced Measurement and Attribution: “The integration of Roku’s ACR (Automatic Content Recognition) data with The Trade Desk’s platform allows advertisers to track Connected TV campaign performance with unmatched accuracy. This level of granular measurement empowers data-driven optimization and informed decision-making, leading to more effective and efficient advertising campaigns.
Future-Proof Advertising: As the digital landscape continues to evolve, this partnership positions advertisers at the forefront of innovation in Connected TV advertising. By embracing Unified ID 2.0 and leveraging cutting-edge identity solutions, brands can prepare for a future where consumer privacy and data governance are paramount.
Unmatched Scale and Reach: With Roku’s staggering reach of 90% of Connected TV households in the U.S. and The Trade Desk’s global footprint, advertisers can confidently execute large-scale Connected TV advertising campaigns while maintaining precise audience targeting.
Marshall Advertising’s Expertise
At Marshall Advertising, we understand the critical importance of data-driven decision-making in today’s competitive marketplace. As a Roku Preferred Solutions Provider, we have deep expertise in the Roku ecosystem and a proven track record of delivering exceptional results. By combining our knowledge with The Trade Desk’s powerful platform, we’re positioned to help brands unlock the full potential of Roku’s data. This drives meaningful impact across Connected TV campaigns.
With this integration, advertisers can access premium video inventory from the top 100 channels on Roku. This includes ad-supported content, which is the fastest-growing type on the platform. Additionally, Roku’s unique data, including its automatic content recognition (ACR) footprint tied to identity, will provide deeper insights into TV viewing habits for better audience targeting.
Unlocking the Power of Data-Driven TV Streaming Advertising
So, what does this groundbreaking integration mean for advertisers leveraging data-driven TV streaming advertising?
Precision Targeting: With access to Roku’s first-party data, advertisers can now pinpoint their target audience for Connected TV advertising with unprecedented accuracy. Whether it’s demographic details, viewing habits, or content preferences, we use this data to deliver your ads to the right people at the right time.
Optimized Performance: By harnessing the power of The Trade Desk’s advanced optimization tools, we can continuously refine and optimize your Connected TV advertising campaigns in real-time. From adjusting targeting parameters to fine-tuning ad creatives, we’ll work hard to maximize performance and drive measurable results.
Cross-Channel Consistency: With seamless integration across multiple platforms, we help you deliver a consistent brand experience. This drives brand awareness and loyalty through Connected TV, spanning the entire customer journey.
Strategic Insights: By analyzing trends and patterns in viewer behavior, we’ll provide you with actionable insights that can inform your long-term Connected TV advertising strategy. From identifying market trends to uncovering growth opportunities, we’ll help you stay ahead of the competition.
The Future of Data-Driven TV Advertising
At Marshall Advertising, we’re committed to pushing the boundaries of what’s possible in data-driven TV streaming advertising. We’re excited to help our clients harness the full potential of Roku’s data and drive meaningful results for their businesses. Contact us today to learn more about how we can help you unlock the power of Roku advertising through this groundbreaking partnership with The Trade Desk, and take your Connected TV advertising campaigns to new heights.
