The Partnership: Roku's Innovative Data Integration
Roku leads in TV streaming with over 81 million active accounts and reaches 90% of U.S. Connected TV households. It’s now integrating its ID for Advertising with The Trade Desk’s Unified ID 2.0. This partnership gives advertisers better insights into viewership and access to valuable audiences online. Roku will enhance identity solutions by connecting its ID for Advertising to IP addresses and logged-in accounts.
The Benefits for Advertisers
What Does This Partnership Mean for Advertisers? Leveraging Roku’s viewer data with The Trade Desk’s platform is transformative. Advertisers can enhance their impact and improve ROI. Here’s why this partnership matters for data-driven TV streaming advertising:
Deep Audience Insights: Roku’s extensive user base and first-party data offer advertisers clear insights into viewer habits and demographics, enabling targeted Connected TV campaigns.
Improved Measurement and Attribution: Roku’s ACR technology, combined with The Trade Desk’s platform, provides precise campaign performance insights, allowing for optimized strategies and data-driven decisions.
Forward-Looking Advertising: This partnership keeps advertisers ahead in Connected TV by using tools like Unified ID 2.0, helping brands adapt to changes in consumer privacy and data security.
Scale and Reach: Roku reaches 90% of U.S. Connected TV households, while The Trade Desk operates globally, empowering advertisers to run large-scale, targeted campaigns confidently.
Marshall Advertising's Expertise
In today’s fast-paced marketplace, making decisions backed by data is more important than ever. As a Roku Preferred Solutions Provider, we’re not just familiar with the Roku ecosystem—we have a strong track record of achieving outstanding results for our clients. By leveraging our expertise alongside The Trade Desk’s powerful platform, we can help brands tap into the full potential of Roku’s data to create impactful Connected TV campaigns.
This partnership opens the door to premium video inventory from Roku’s top 100 channels, including ad-supported content, which is growing rapidly. Plus, with Roku’s unique data insights and automatic content recognition (ACR), we can help advertisers better understand viewing habits and fine-tune their audience targeting.
Unlocking the Power of Data-Driven TV Streaming Advertising
So, what does this integration mean for advertisers leveraging data-driven TV streaming advertising?
Precision Targeting: Roku’s first-party data lets advertisers accurately target their Connected TV audience. We leverage demographic details, viewing habits, and content preferences to deliver ads at the right time to the right people.
Optimized Performance: Using The Trade Desk’s advanced tools, we continuously refine your Connected TV campaigns in real time. We adjust targeting and fine-tune creatives to maximize performance and achieve measurable results.
Cross-Channel Consistency: Our seamless integration across platforms ensures a consistent brand experience. This enhances brand awareness and loyalty through Connected TV throughout the customer journey.
Strategic Insights: We analyze viewer behavior trends to provide actionable insights for your Connected TV strategy. From market trends to growth opportunities, we help you stay ahead of the competition.
The Future of Data-Driven TV Advertising
At Marshall Advertising, we believe in the transformative power of data-driven TV streaming advertising. We’re eager to help our clients tap into Roku’s insights and achieve impactful results for their businesses. If you’re curious about how we can elevate your Connected TV campaigns through our exciting partnership with The Trade Desk, let’s chat!
